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Advanced Candidate Course

Prepare to become a candidate with the best online preparation course available!

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What can Campaign Coaching do for Me?

The Advanced Candidate Coaching program will expose you to approximately 40 hours of instruction. Each module will drill participants in not only the essentials to building successful campaign systems, infrastructure, and tactics, but will also emphasize the personal values and accountability essential for a steadfast citizen-leader. Ongoing involvement through our alumni programs, provides ongoing accountability as you transition from candidate to elected official.

What Will I Learn?

The focus of Advanced Candidate Coaching is to prepare future candidates to run an effective, efficient and successful campaign. You will engage in 12 hours of self-paced online class and two live question/answer sessions per month. Offline, you will carry out approximately 25 hours of independent, directed study. Every step has been carefully chosen to give you the highest possible level of preparation for your candidacy!

Course Objectives

  • Develop a clear and concise Vision, Mission and Values to anchor your candidacy and political impact.
  • Explore and understand the process of deciding to run for office while utilizing the 3 Why’s (Why am I running? Why me? Why now?) to to help establish core messaging.
  • Establish a firm grasp of the critical components within modern campaigns, using the My Campaign Coach FLAGS structure.
  • Learn to assess a political situation, develop a strategy with specific goals and execute.
  • Identify common political problems and triage them while upholding professional standards and your personal mission and values.


My Campaign Coach has significantly affected what we're doing. It's helped us plan better and allowed us to ask questions in real time to folks who have been doing this much longer than I have.

It's been extremely helpful for us in formulating our responses to reporters, to getting better content on our website and getting our ground-game working smart, rather than just hard. We're working smart and hard now!

Dr. Brian Byrd

2016 Advanced Candidate Course Alumni - Elected to the Fort Worth City Council in May of 2017

Class Curriculum


  Ground - Module 2
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  Air - Module 1
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  Air - Module 2
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  Special Content
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. On first launch, our courses feature new lectures published every week. This allows us to further hone our content as our students give us feedback. We're constantly improving the information and you'll always have the most up-to-date version!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund.
Who gets to use the course?
Your purchase entitles you to use the course for you and your spouse or significant other. We want you and the one closest to you to be on the same page and have access to all of the info we've developed. Allowing other people to use your login will make it harder for us to provide the awesome content you know and love! It's a breach of our terms of use and will result in having your access revoked.

Let's Build a Stronger Campaign!

Our mission is to champion liberty by coaching campaigns, forging relationships and earning votes. At the end of the day, we want to help build better campaigns and make you BE a better candidate.

In order to do that, we've poured years into developing, getting feedback on and honing what we believe to be the best candidate training on the market. Nowhere else are you going to find this level of preparation from a trainer or coach. Definitely not for anywhere close to this price!

Everything we do is focused on helping good people get elected and do great things. If you fit those criteria, we'd be honored to help and look forward to seeing you in the class!

-Raz Shafer

Founder, My Campaign Coach

Your Instructor


Raz Shafer
Raz Shafer

Raz is an experienced political operative with more than 20 years of experience in the trenches. His background includes training thousands of activists and hundreds of candidates in campaign fundamentals, managing federal PAC/SuperPAC efforts in multiple states and managing hundreds of thousands of door to door and phone contact attempts. His goal now is to help you win!



Get started now!